| Evidence source | Records | Fails when |
|---|---|---|
| Survey | What people report | Reporting differs from doing |
| Interview | What people can articulate | The practice is below awareness |
| Administrative record | What was written down | The register is aspirational |
| Observation | What actually happened | The observer is present |
| Why the say–do gap opens | Not because |
|---|---|
| Memory reconstructs rather than replays | People are lying |
| Norms shape what is sayable | They are being evasive |
| Habits run below awareness | They do not know their own lives |
| The question implies a right answer | They misunderstood |
| Category | Example | Why a survey misses it |
|---|---|---|
| The unspoken | Men served before women in a queue | Nobody would report it as a problem |
| The unmeasured | A broken hand-pump on no list | It is not in the instrument |
| The contextual | Who sits where in a meeting | Not a variable |
| The routine | The workaround everyone uses | Too ordinary to mention |
| Method | Answers | Blind spot |
|---|---|---|
| Survey | How many / how widespread | Only what you knew to ask |
| Interview | What people say & why they say it | Say–do gap; recall error |
| Document review | What is officially recorded | What records omit or inflate |
| Observation | What people actually do, in context | Hard to scale; observer effect |
| Method | Answers | Blind spot |
|---|---|---|
| Survey | How many, how widespread | Only what you knew to ask |
| Interview | What people say and why | Say–do gap; recall |
| Records | What was written down | Written under incentives |
| Observation | What actually happened | Your presence; a few sites |
| Being present gives you | Which cannot be got from data |
|---|---|
| The rhythm of a place | When things happen, and when nothing does |
| Spatial relations | Who is near the centre, who is at the edge |
| Tone and tension | What is not said in a meeting |
| Credibility with the people there | They have seen you show up |
| Stage | What observation adds |
|---|---|
| Needs assessment | Surfaces problems people don't name in surveys |
| Design | Grounds the intervention in real routines and constraints |
| Implementation | Shows how a programme is actually used, not just delivered |
| Monitoring | Catches gaps between protocol and practice early |
| Evaluation | Explains why outcomes happened, not only whether |
| Project stage | What observation adds |
|---|---|
| Needs assessment | Problems nobody names in a survey |
| Design | The real routines an intervention must fit |
| Implementation | Whether it is happening as designed |
| Monitoring | Why an indicator moved, or did not |
| Evaluation | The mechanism behind the result |
| Observation risk | What makes it systematic instead |
|---|---|
| Two observers see different things | Defined categories; inter-observer checks |
| You see what you expect | Actively seeking disconfirming cases |
| Presence changes behaviour | Prolonged engagement; naming the effect |
| Interpretation smuggled into the record | Low-inference descriptive notes |
| Axis | Options | Decides |
|---|---|---|
| Role | Participant ↔ non-participant | How much you see and how much you change |
| Structure | Structured ↔ unstructured | Whether you can count or discover |
| Disclosure | Overt ↔ covert | What you owe the people observed |
| Position on the spectrum | You are |
|---|---|
| Complete participant | A member; observing covertly |
| Participant-as-observer | Taking part, known as a researcher |
| Observer-as-participant | Mostly watching, some involvement |
| Complete observer | Detached; possibly unnoticed |
| Participant observation gives | At the cost of |
|---|---|
| Access to what insiders see | Your presence changes the setting |
| Understanding through doing | Difficulty taking notes in the moment |
| Trust over time | Time — months, not days |
| Tacit knowledge | Risk of going native |
| Non-participant observation | Suits |
|---|---|
| Timing a clinic queue | Counting, comparing across sites |
| Watching a classroom from the back | Structured tallies |
| Mapping a market | Spatial patterns |
| Anything needing comparability | Because you are not changing it |
| Structured | Unstructured | |
|---|---|---|
| Tool | Checklist, coding sheet, timer | Open field notebook |
| Question | Pre-defined — you know what to count | Open — you discover what matters |
| Output | Counts, ratings, frequencies | Rich descriptive narrative |
| Best for | Comparison, monitoring, scale | Exploration, meaning, the unexpected |
| Risk | Misses what's not on the sheet | Hard to compare across sites |
| Structured | Unstructured | |
|---|---|---|
| Requires | Knowing what matters already | Nothing decided in advance |
| Output | Counts, comparable across sites | Narrative, rich in context |
| Strength | Comparison and tracking | Discovery |
| Blind spot | Anything outside the categories | Cannot be aggregated |
| Right for | Monitoring | Needs assessment |
| Overt | Covert | |
|---|---|---|
| Consent | Given | Impossible |
| Observer effect | Present, decays with time | Absent |
| Ethical status | The default | Requires exceptional justification |
| Approval | Routine | Rarely granted |
| Risk if discovered | None | Severe, and borne by those observed |
| Your question | Lean toward |
|---|---|
| How does this actually work? | Participant, unstructured |
| How do sites compare? | Non-participant, structured |
| Does the register match reality? | Non-participant, structured, brief |
| Why does uptake differ here? | Participant, then interviews |
| Anything private or sensitive | Probably not observation at all |
| Without a framework | With one |
|---|---|
| You record what catches the eye | You record what you decided matters |
| Patterns are missed | Patterns accumulate across sessions |
| Two observers diverge wildly | They can be compared |
| You tire in an hour | You can sustain a session |
| Dimension | Ask… |
|---|---|
| Space | The physical place — layout, boundaries |
| Actors | The people present — who, how many |
| Activities | The set of related acts people do |
| Objects | The physical things present |
| Acts | Single actions people take |
| Events | The activities bundled into occasions |
| Time | Sequencing — what happens over time |
| Goals | What people are trying to accomplish |
| Feelings | Emotions felt and expressed |
| Spradley dimension | Ask |
|---|---|
| Space | What is the physical place like? |
| Actors | Who is here, and who is not? |
| Activities | What is being done? |
| Acts, events, time | What actions, sequences and rhythm? |
| Goals, feelings | What are people trying to do, and how do they seem? |
| Grand tour first | Because |
|---|---|
| Walk and map the whole space | Spatial patterns are invisible from one spot |
| Note who is present and absent | Absence is a finding |
| Get the rhythm of a full cycle | A snapshot is not typical |
| Only then narrow the focus | You now know what to focus on |
| Dimension | At an anganwadi centre |
|---|---|
| Space | One room; cooking corner; mat for children |
| Actors | Worker, helper, 18 children, two mothers |
| Activities | Meal service, weighing, pre-school play |
| Objects | Growth chart, weighing scale, ration sacks |
| Acts | A child refuses food; worker records weight |
| Events | The hot-cooked-meal session |
| Time | Children arrive late; meal slips past schedule |
| Goals | Nutrition, school-readiness, attendance |
| Feelings | Restlessness; a mother's worry over weight |
| Dimension | At an anganwadi | Question it raises |
|---|---|---|
| Space | One room; cooking corner; a mat | Who sits where? |
| Actors | Worker, helper, 18 children, two mothers | Which mothers, and where are the others? |
| Activities | Meal service, weighing, register | In what order, and why that order? |
| Time | Meal, then weighing | Do mothers stay for the second? |
| Sketch map records | Which reveals |
|---|---|
| Doorways and thresholds | Who may enter, who waits outside |
| Seating | Hierarchy, made physical |
| Where the worker stands | Whether they face or turn from people |
| Where the queue forms | Who is served first |
| Where children play | What space they are given |
| Phase | You are | Output |
|---|---|---|
| Descriptive | Taking in everything | Broad notes; the lay of the land |
| Focused | Tracking the dimensions that matter | Notes on selected aspects |
| Selective | Counting defined behaviours | Tallies you can compare |
| Framework | Helps by | Blinds by |
|---|---|---|
| Spradley’s nine dimensions | Systematic coverage | Nothing much — it is broad |
| A programme logframe | Focusing on what you fund | Excluding everything you do not |
| A checklist from another site | Comparability | Importing another place’s categories |
| Your own hypothesis | Efficiency | Confirmation bias |
| Time since observing | What survives |
|---|---|
| During | Everything — but you cannot write it all |
| Same day | Most detail, sequence, exact phrasing |
| Next day | The outline; specifics gone |
| A week later | A story shaped to fit what you concluded |
| Jotted notes | Expanded notes | |
|---|---|---|
| When | In the field, during | Same day, after |
| Content | Key words, quotes, a sketch | Full scene-by-scene account |
| Length | A page | Several pages per hour observed |
| Purpose | Trigger memory | The actual data |
| Descriptive | Reflective / analytic | |
|---|---|---|
| Content | What you saw and heard | What you think it means |
| Voice | Concrete, low-inference | Interpretive, questioning |
| Example | 'Worker weighed 6 children, recorded 4' | 'Why were 2 not recorded?' |
| Keep them | Separate — in distinct columns or marks | Separate — so you can tell fact from hunch |
| Note layer | Example |
|---|---|
| Descriptive | "Worker called three names; two mothers stood and moved forward" |
| Reflective | "The two who moved were the ones she greeted by name" |
| Analytic | "Possible pattern: familiarity determines order of service" |
| Personal | "I found the waiting uncomfortable; noting in case it colours this" |
| High inference | Low inference |
|---|---|
| "The mother was hostile" | "She folded her arms and did not reply for several seconds" |
| "The class was disengaged" | "Eleven of thirty had heads down; four were writing" |
| "The worker was dismissive" | "She answered without looking up from the register" |
| "The meeting was tense" | "Two people spoke; nobody responded to either" |
| Thin description | Thick description adds |
|---|---|
| "He winked" | Whether it was a twitch, a signal, a parody |
| "They queued" | Who joined where, who was let in, who left |
| "The meeting ended" | Who left first, and what that meant there |
| Record verbatim | Because |
|---|---|
| In the speaker’s own language | The wording carries the meaning |
| In quotation marks | So you know later it is exact |
| With who said it and when | Context decides the reading |
| Including the phrase you do not understand | Those are often the important ones |
| Discipline | What it prevents |
|---|---|
| Head every note: date, time, place, who was present | Unusable notes six months later |
| Write in sequence, scene by scene | A reconstruction organised by theme |
| Note what did not happen | Losing the most-missed finding |
| Distinguish quotes from paraphrase | Attributing your words to someone |
| Record who was absent | Missing exclusion entirely |
| Treat the notebook as | Meaning |
|---|---|
| The instrument | Its quality is your data quality |
| Confidential | It contains identifiable accounts |
| Backed up | A lost notebook is lost fieldwork |
| Yours to keep | Not handed to the programme you observed |
| Use structure when | Not when |
|---|---|
| You know what matters | You are still finding out |
| You need to compare sites | You need to understand one |
| Several observers are collecting | One observer, one setting |
| You will track change over time | This is a one-off enquiry |
| Checklist item | Good | Bad |
|---|---|---|
| Growth chart displayed | Present or absent — unambiguous | — |
| Toilet functional | Needs a definition of functional | Left to judgement |
| Teacher present | Clear | — |
| Classroom is welcoming | — | Not observable; not definable |
| Rating scale needs | Or else |
|---|---|
| A descriptor for every point | Observers use the scale differently |
| Observable anchors, not adjectives | "Good" means what the observer thinks |
| An even or odd choice made deliberately | Everyone picks the middle |
| A pilot with two observers | You discover divergence in the analysis |
| Time sampling | Event sampling | |
|---|---|---|
| Rule | Observe at set intervals (every 5 min) | Record every time an event occurs |
| Captures | What is typical / how prevalent | How often a specific event happens |
| Good for | Ongoing states (on-task, idle) | Discrete events (a conflict, a sale) |
| Misses | Events between snapshots | Nothing of that event — but ignores the rest |
| Time sampling | Event sampling | |
|---|---|---|
| Rule | Observe at set intervals | Record every occurrence |
| Answers | How typical is this? | How often, and in what sequence? |
| Good for | Continuous states — on-task, present | Discrete events — a rebuke, a referral |
| Misses | Anything between snapshots | Nothing, if you catch it all |
| Cost | Low | High — continuous attention |
| Time-sampling decision | Consequence |
|---|---|
| Interval length | Five minutes over 40 gives eight data points |
| What counts as on-task | Must be defined before, not judged during |
| How many sessions | One lesson is not the teacher |
| Instrument | Steers | Allows discovery |
|---|---|---|
| Free notebook | Not at all | Fully |
| Observation guide | Prompts what to attend to | Yes — open description |
| Checklist | Fully | No |
| Behaviour | Operational definition |
|---|---|
| On-task | Eyes or hands on the assigned material |
| Teacher present | In the room, not the corridor |
| Waiting | Seated or standing in the queue area, not yet served |
| Aggressive interaction | Raised voice, or physical contact without consent |
| Inter-observer agreement | Tells you |
|---|---|
| High | The tool is defined well enough to be used |
| Low on one item | That item’s definition needs work |
| Low overall | The instrument is not ready |
| Never measured | You do not know whether your counts mean anything |
| Pilot reveals | Before it costs you |
|---|---|
| Items two observers read differently | A whole study of noise |
| A tool too slow for the session | Half-completed forms |
| Definitions that fail at the edges | Inconsistent counts |
| Categories that never occur | Wasted attention |
| You hold | Sensemaking turns it into |
|---|---|
| Pages of notes | Codes |
| Codes | Patterns that recur |
| Patterns | Themes that answer the question |
| Themes | Insights with a "so what" |
| Memo captures | Which would otherwise |
|---|---|
| A hunch | Be forgotten |
| A question the data raised | Not get answered because it was not recorded |
| A link between two sessions | Have to be rediscovered |
| A change of mind | Vanish from the audit trail |
| Code | Tags every instance of |
|---|---|
| waiting | Time spent not being served |
| gatekeeping | Someone controlling access to a service |
| workaround | A rule circumvented to get the work done |
| deference | Behaviour marking relative status |
| Is it a theme? | Test |
|---|---|
| Does it recur across sessions? | Not a one-off |
| Does it answer your question? | Not just an interesting topic |
| Is it distinct from your other themes? | Otherwise merge them |
| Can you show extracts supporting it? | Including ones that complicate it |
| Anomaly response | Result |
|---|---|
| Ignore it | A tidy pattern that is partly false |
| Explain it away | Same, with more effort |
| State the condition it reveals | A pattern with known limits |
| Revise the pattern | A better finding |
| Say | Not |
|---|---|
| "In 9 of 12 observed sessions" | "Often" |
| "In every session we observed" | "Always" |
| "Twice, both in the same site" | "Sometimes" |
| "We did not observe this" | "This does not happen" |
| Saturation claim | Credible when |
|---|---|
| "We reached saturation" | Never, on its own |
| "The last three sessions produced no new codes" | A stated stopping rule |
| "We observed three more to check" | The judgement was tested |
| "Saturated for X, not for Y" | Honest about scope |
| Audit trail contains | Written |
|---|---|
| The codebook and each code’s rule | As codes are created |
| Example extracts per code | At the time |
| How each theme was built | In memos, dated |
| Decisions that changed | When they changed |
| Your reflexive journal | Alongside field notes |
| Triangulation type | Varies | Guards against |
|---|---|---|
| Method | Observation, interview, records | One method’s blind spot |
| Source | Different people, sites, times | An unrepresentative slice |
| Observer | Different people watching | One person’s selective attention |
| Theory | Different interpretive lenses | A single framing |
| Observe first, then ask | Lets you |
|---|---|
| Ask about the specific thing you watched | Rather than in general |
| Probe the say–do gap directly | Without accusation |
| Use their vocabulary | Learned from watching |
| Notice what they do not mention | Because you saw it |
| Record claims | Observation tests |
|---|---|
| Attendance register | Who is actually present |
| Muster roll | Who actually worked |
| Stock register | What is on the shelf |
| Meeting minutes | Who spoke, and whether it was decided there |
| Data says | Observation explains |
|---|---|
| Immunisation coverage dipped in Q3 | The session moved to a day women cannot attend |
| Dropout rises after Class 8 | The journey, not the school |
| Toilet coverage is 90% | How many are used, and by whom |
| Scheme uptake is low | Where the application actually stalls |
| Convergence is meaningful when | Not when |
|---|---|
| The methods are genuinely independent | Both drew on the same informants |
| They could have disagreed | One was designed to confirm the other |
| Different observers, different backgrounds | The same team, same expectations |
| The sources have different biases | They share a bias |
| Divergence | Possible readings |
|---|---|
| Register says 30, you counted 18 | Reporting pressure; or you came on an atypical day |
| Women report easy access; you saw refusals | Fear of consequence; or you saw an exception |
| Staff describe a process nobody follows | The process is unworkable as written |
| Observers differing in | See differently |
|---|---|
| Gender | Access to spaces; what people will say |
| Language | What is heard at all |
| Caste or community | Candour about discrimination |
| Familiarity with the setting | The taken-for-granted |
| Habit | Instead of |
|---|---|
| Plan multiple lines of sight per question | Adding a method at the end |
| Record which method produced which claim | A blended findings section |
| Treat disagreement as information | Choosing the source you trust |
| Report what you could not triangulate | Silence about the gaps |
| Finding | So what? |
|---|---|
| Attendance is low | Nothing yet — this is a fact |
| Attendance is low on market days | Move the session |
| Women arrive and leave unserved | The queue rule, not the coverage |
| Staff work around the register | The register is the problem |
| Fact | Insight | |
|---|---|---|
| Example | Attendance is low | Mothers leave before the weighing because it runs after the meal |
| Actionable? | No | Yes |
| Non-obvious? | No | Yes |
| Changes understanding? | No | Yes |
| Recommendation | Usable? |
|---|---|
| "Improve services" | No — no owner, no action |
| "Increase community awareness" | No — the default non-recommendation |
| "Shift the weighing session to before the meal" | Yes |
| "CDPO to reissue the session timing by June" | Yes — owner and date |
| Feeding back | Serves |
|---|---|
| Respect for people’s time and trust | The ethical obligation |
| Correction of your misreadings | The findings’ accuracy |
| Local ownership of the fix | Whether anything changes |
| Continued access | Your next visit |
| One-off study | Routine observation loop |
|---|---|
| Deep, expensive, occasional | Light, cheap, continuous |
| Findings arrive after decisions | Corrects while there is time |
| External observers | Supervisors and frontline staff |
| A report | A habit |
| Observation at a few sites can carry | It cannot carry |
|---|---|
| Rich explanation of a mechanism | A claim about a district |
| A hypothesis worth testing at scale | A prevalence estimate |
| Evidence a practice exists | Evidence of how common it is |
| Evidence a register is unreliable here | That all registers are |
| Lead with | Not with |
|---|---|
| The insight and its "so what" | The methodology |
| One vivid observed example | A summary of the sample |
| The triangulation behind it | Assertion |
| The decision you are asking for | A list of findings |
| Source of bias | Discipline |
|---|---|
| You select what to record | A framework, and space for what falls outside |
| You perceive selectively | Multiple observers |
| You interpret | Separate descriptive and reflective layers |
| Your presence changes the scene | Prolonged engagement; name the effect |
| Observer effect | What reduces it |
|---|---|
| Behaviour changes when watched | Time — performance is hard to sustain |
| Peaks on the first visit | Repeat visits, unannounced where ethical |
| Stronger with a clipboard or camera | Minimal, unobtrusive recording |
| Cannot be eliminated | Name it in the methods |
| Selective attention means | Counter |
|---|---|
| You see what you expect | Write expectations down beforehand |
| You miss the unexpected entirely | A second observer |
| Attention narrows under load | Shorter sessions; structured prompts |
| You cannot notice what you missed | This is why it is dangerous |
| Confirmation bias shows as | Counter |
|---|---|
| Recording what fits, skipping what does not | A quota for disconfirming observations |
| Weighting a confirming case more heavily | Count instances, do not weigh impressions |
| Asking questions that presume the answer | Have someone else read your guide |
| Stopping once the pattern is clear | Keep observing past the point of comfort |
| Too detached | Gone native | |
|---|---|---|
| Sees | Surfaces only | Everything, as an insider does |
| Misses | Meaning | What an insider stopped questioning |
| Risk | Misreading behaviour | Adopting the group’s assumptions |
| Remedy | Prolonged engagement | Peer debriefing; time away |
| Reflexive journal records | Which later |
|---|---|
| What you expected before going in | Lets you check what you found against it |
| Your reactions during | Separates discomfort from evidence |
| How people responded to you | Explains what you could and could not see |
| Changes in your own reading | Forms part of the audit trail |
| Your attribute | Opens | Closes |
|---|---|---|
| Gender | Same-gender spaces | The other half of the setting |
| Caste or community | Candour within | Frankness across the line |
| Language | Nuance and indirection | Everything, if working through translation |
| The agency you represent | Doors and records | Complaints about that agency |
| Technique | Addresses |
|---|---|
| Prolonged engagement | Observer effect; first impressions |
| Triangulation | One method’s blind spot |
| Disconfirming cases | Confirmation bias |
| Low-inference notes | Interpretation posing as description |
| Audit trail | Whether anyone can check you |
| Peer debriefing | Your own blind spots |
| Ethics is | Not |
|---|---|
| A design decision, before fieldwork | A clearance form at the end |
| Continuous during observation | Settled by initial consent |
| About what you write, too | Only about how you watch |
| Weighed with the community | Decided on their behalf |
| Consent means they know | And |
|---|---|
| Who you are | Which organisation, and why that matters |
| That you are observing | Not visiting |
| What you will record | And what you will not |
| Where it will go | Report, funder, publication |
| That they may decline | Without any cost to them |
| Setting | Expectation | Your duty |
|---|---|---|
| Open public space (market, road) | Low privacy | Observe, but don't single out individuals |
| Semi-public (clinic, school) | Mixed | Seek institutional and individual consent |
| Private (home, ritual, body) | High privacy | Explicit consent; many things stay unrecorded |
| Setting | Privacy expectation | Your duty |
|---|---|---|
| Open public space | Low | Observe; do not single people out |
| Semi-public — clinic, school | Moderate | Institutional permission and individual consent |
| Private — a home | High | Explicit consent from those present |
| Online spaces | Contested | Do not assume public means fair game |
| Recording device | Raises | Requires |
|---|---|---|
| Camera | Permanent, identifiable, shareable images | Separate explicit consent |
| Audio | Verbatim, attributable speech | Separate consent; secure storage |
| Phone in hand | Suspicion, whether or not you record | Explaining what you are doing |
| Any of these | Changed behaviour | Naming the effect in your notes |
| Power asymmetry | Effect on consent |
|---|---|
| You represent the funding agency | Refusal feels risky |
| You arrived with an official | Refusal is refusing them |
| Literacy and language gap | The form is not understood |
| You can leave; they cannot | The consequences are unequal |
| Risk in what you write | Mitigation |
|---|---|
| Identifying an individual in a small place | Coarsen detail; combinations identify |
| Exposing a staff member’s workaround | Aggregate; do not name the site |
| Recording a disclosure of harm | Know your referral duty before you go |
| Notes read by the wrong person | Store securely; codes not names |
| Covert observation requires all of | Rarely met |
|---|---|
| The knowledge matters substantially | Sometimes |
| No other method could obtain it | Rarely |
| Harm to those observed is minimal | Depends entirely |
| Independent ethics approval | Almost never granted |
| Give back | In a form that |
|---|---|
| Findings to frontline staff | They can act on, before the report is final |
| Findings to the community | Is in their language and not a PDF |
| Recommendations to those who decide | Names the owner and the date |
| Anything promised | Was actually promised, and delivered |
| Decide | Before you go |
|---|---|
| Question | What exactly am I trying to learn? |
| Type | Participant or not? Structured or not? Overt (yes) |
| Site & timing | Where, when, and for how long? |
| Tool | Notebook, guide, checklist — prepared and piloted |
| Consent | Whose permission, and how I'll ask |
| Recording | How I'll capture and protect what I see |
| Decide before you go | Or you will decide it by default |
|---|---|
| The exact question | And record whatever catches your eye |
| Participant or not; structured or not | Drift into detached and semi-structured |
| Site, timing, duration | Observe when it was convenient |
| Consent process and who grants it | Rely on whoever let you in |
| What you will do with a disclosure | Improvise, badly |
| Template section | Purpose |
|---|---|
| Header: date, time, place, observer, present | Makes the note usable later |
| Sketch map | Spatial patterns words cannot carry |
| Descriptive column | Low-inference, in sequence |
| Reflective column | What you think it means |
| Questions raised | Feeds the next session |
| Tool | Good for | Note |
|---|---|---|
| Paper notebook | Always-works field jottings | Unbeatable; no battery, low intrusion |
| Voice memos | Dictating expanded notes en route home | Transcribe the same day |
| KoboToolbox / ODK | Structured checklists on a phone, offline | Free; great for counts & ratings |
| Notes app / Obsidian | Typing up and linking expanded notes | Searchable; back it up |
| Taguette / spreadsheet | Coding notes & tagging themes | Free; enough for most studies |
| Tool | Good for | Watch for |
|---|---|---|
| Paper notebook | Jottings; no battery, low intrusion | Nothing — still unbeatable |
| Voice memo | Expanding notes on the journey back | Transcription time; storage security |
| Phone camera | Sketch maps, layouts, documents | Consent; it changes behaviour |
| Coding software | Organising notes across sessions | It does not analyse for you |
| Mistake | Consequence |
|---|---|
| Writing up "later" | Memory reorganises around your conclusion |
| Recording judgements not detail | Nothing a reader can check |
| Forgetting the notebook alters behaviour | Mistaking performance for routine |
| Over-claiming from a few sites | A finding that will not survive scrutiny |
| Never checking observer agreement | Counts that mean nothing |
| Read | For |
|---|---|
| Spradley, Participant Observation | The nine dimensions and the grand tour |
| Emerson, Fretz & Shaw, Writing Ethnographic Fieldnotes | The craft of notes — the most practical item here |
| Geertz, The Interpretation of Cultures | Thick description, in the original |
| Gold (1958) on observer roles | The participant–observer continuum |
| Takeaway | The failure it prevents |
|---|---|
| Watch what people do | Taking self-report as behaviour |
| Use a framework | Recording whatever caught your eye |
| Write up the same day | A reconstruction shaped to your conclusion |
| Describe before interpreting | A record nobody can check |
| Triangulate | Trusting one method’s blind spot |