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PRESS KIT 2026 — OPEN ACCESS

ImpactMojo
Press Resources

Everything journalists, bloggers, and media partners need to write accurately about ImpactMojo — press-ready copy, brand assets, key facts, and founder bios.

For interviews and image assets:  hello@impactmojo.in
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Primary ContactDr. Varna Sri RamanFounder, ImpactMojo
Emailhello@impactmojo.in
Platformwww.impactmojo.in
Response TimeWithin 2 business days
LocationIndia — IT Act 2000
Open Sourcegithub.com/ImpactMojo/ImpactMojo
Press Boilerplate

Copy-ready descriptions

Use these verbatim or as a starting point. Click Copy on any block.

One sentence

ImpactMojo is a free, open-source development education platform that brings rigorous, practitioner-grade content to practitioners, researchers, and NGO teams across South Asia and beyond.

Short paragraph (for articles)

ImpactMojo is a free, open-source platform offering 70 courses, interactive studios, a 135-game library, and six reference libraries on development practice, MEL, gender, policy, law, and public health. Built by Dr. Varna Sri Raman (Development Economist, PhD) and Vandana Soni, and supported by PinPoint Ventures, the platform is used by practitioners from UN agencies, multilateral banks, NGOs, government bodies, and universities. All core content is permanently free; premium tools are available from Rs 399 per month.

Extended (for features and profiles)

ImpactMojo is a free, open-source development education platform designed to democratize access to rigorous, practitioner-grade knowledge across South Asia and the Global South. Founded by Dr. Varna Sri Raman and Vandana Soni and supported by PinPoint Ventures, the platform hosts 70 courses spanning development economics, monitoring and evaluation, gender studies, constitutional law, climate, public health, and more. Flagship courses run 12-13 modules with interactive lexicons, NotebookLM AI study companions, and South Asian case studies. Alongside courses, ImpactMojo offers six open-access reference libraries, a 135-game library, 27 interactive research studios, 15 live case challenges sourced from partner NGOs, and Field Radio, a community voice and video station for practitioners. Its Pro Studio bundles professional research tools, including AI transcription in 10 or more South Asian languages and realistic development datasets with 840,000 or more rows of practice data. The platform is released under the MIT License, IT Act 2000 compliant, and used by practitioners from the UN, World Bank, bilateral donors, national NGOs, research institutes, and universities across the region.

Key Facts

Quick facts sheet

Verified figures for press use. All statistics as of 2026.

69
Courses
all development topics
17
Flagship Courses
multi-module each
200
Case Studies
117 countries
390+
Glossary Terms
ImpactLex + lexicons
135
Game Library
economics & development concepts
840k+
Practice Data Rows
36 dataset generators
6
Languages
Hindi, Tamil, Bengali+
Free
Core Access
MIT License
Founded2024, India
FoundersDr. Varna Sri Raman (PhD, Development Economics) and Vandana Soni
Supported byPinPoint Ventures — fully funds the free platform
LicenseMIT License — fully open-source
Pricing modelFree core · Practitioner Rs 399/mo · Professional Rs 999/mo · Team Plan Rs 1,499/user/mo
Used byUN agencies, multilateral banks, bilateral donors, research institutes, NGOs, government bodies, universities
Platform focusSouth Asia — with global development frameworks throughout
LanguagesEnglish (live) · Hindi, Tamil, Telugu, Bengali, Marathi (live)
ComplianceIT Act 2000 and IT Rules 2011 · GDPR-aligned data practices
Founder Bios

For press and profiles

Short and long versions. Use as written or adapt with attribution to ImpactMojo.

Dr. Varna Sri Raman
Founder & Lead, Learning Design & Impact
Short (50 words)

Dr. Varna Sri Raman is a Development Economist with a PhD, specialising in social impact measurement, gender studies, and development research across South Asia. She is the founder of ImpactMojo and lead of its learning design and curriculum.

Long (100 words)

Dr. Varna Sri Raman is a Development Economist with a PhD, specialising in social impact measurement, gender studies, and development research across South Asia. She founded ImpactMojo after years of field research and teaching, driven by the conviction that rigorous development education should not be locked behind expensive degrees or dense academic papers. She leads learning design and curriculum at ImpactMojo, drawing on active field research to ground every course in practitioner realities. She also writes the Research Rundown newsletter and publishes Field Notes from a Development Economist on the platform.

Vandana Soni
Co-Founder & Lead, Partnerships & Programmes
Short (50 words)

Vandana Soni is a development and education professional with over 15 years of experience designing learning programs and driving large-scale education initiatives across India. She is co-founder of ImpactMojo and co-host of the Between the Logframes podcast.

Long (100 words)

Vandana Soni is an accomplished education and development professional with over 15 years of experience designing impactful learning programs and driving large-scale education initiatives across India. She was recognised as a Top Contributor in the Education Sector at the Jobs for Her Awards (2022). As co-founder of ImpactMojo, she leads partnerships, business development, and institutional relationships. She co-hosts Between the Logframes, a podcast on development practice and M&E, and manages ImpactMojo's community and social presence.

Brand Assets — Colours

Colour palette

Exact values for digital reproduction. Do not alter these values in materials featuring the ImpactMojo brand.

Sky Blue#0EA5E9Primary
Indigo#6366F1Secondary
Emerald#10B981Success
Amber#F59E0BFeatured
Navy#0F172ADark bg
Slate#1E293BCard bg
Off-white#F8FAFCLight bg
Brand Grad0EA5E9→6366F1135deg
Brand Assets — Typography

Type system

Three typefaces. All available free on Google Fonts.

Inter
Headings · UI · Navigation
ABCDEFGHIJKLM
abcdefghijklm
0123456789
400 · 500 · 600 · 700 · 800 · 900
fonts.google.com/specimen/Inter
Amaranth
Body copy · Descriptions · Quotes
ABCDEFGHIJKLM
abcdefghijklm
Italic style available
400 · 700 · Italic
fonts.google.com/specimen/Amaranth
JetBrains Mono
Stats · URLs · Code · Labels
ABCDEFGHIJKLM
abcdefghijklm
0123456789
400 · 500
fonts.google.com/specimen/JetBrains+Mono
Brand Assets — Usage

What you can and cannot do

Applies to editorial, journalistic, and media use. Commercial use requires prior written permission.

Permitted
Use the ImpactMojo name and logo in editorial and journalistic coverage
Use press boilerplate copy verbatim or adapted
Reproduce key statistics with attribution to ImpactMojo
Screenshot the platform for illustrative editorial purposes
Link to any public page on impactmojo.in
Not permitted
Alter, distort, or recolour the logo or wordmark
Imply endorsement or partnership without written agreement
Use brand assets in advertising or paid media without permission
Reproduce course content without citing ImpactMojo as source
Use founders' names or photos in a misleading context
Platform Context

What ImpactMojo offers

A summary for journalists who need to describe the platform briefly in print or online.

70 Courses

19 Flagship · 51 Short (101 Series)

Multi-module flagship courses (12-13 modules, 3-6 hours) and short 101-series courses across MEL, development economics, gender, law, climate, health, and 30 or more additional topics.

6 Free Reference Libraries

No login · No paywall · Searchable

ImpactLex (490+ terms), FieldCases (200 case studies, 117 countries), DevDiscourses (500+ open-access papers), PolicyDhara, NudgeKit (203 behaviour-change techniques), and Dataverse (321 datasets).

135 Games

Economics & development concepts

Games covering public goods, game theory, care economy, climate response, information asymmetry, algorithmic bias, and more — grounded in South Asian contexts and development realities.

Pro Studio

Professional research tools · from Rs 399 per month

27 interactive research studios plus premium builders — AI transcription in 10+ South Asian languages, qualitative coding tools, 840k+ practice data rows, and econometrics apps for DiD, RDD, synthetic control, and RCT power analysis.

Live Case Challenges

15 challenges · 3 difficulty levels

Real development problems sourced from partner NGOs. Practitioners submit work products, receive peer feedback, and earn W3C Open Badges 3.0 verifiable credentials.

AI Study Companions

12 NotebookLM companions

Each flagship course includes a dedicated NotebookLM AI study companion, allowing learners to ask questions and review concepts grounded in the exact course material.

Field Radio

Practitioner voice & video station

A community station where development practitioners share short voice and video dispatches from the field — the open, contributor-driven successor to ImpactMojo's earlier podcast.

Notes PDF Products

Rs 350 per flagship course

Print-ready study notes that distil each flagship course into a concise, downloadable reference — an offline companion for learners who prefer to read and annotate on paper.

Assessed Certificate Tracks

Verifiable credentials

Structured tracks in which learners complete assessments to earn verifiable certificates — credentials practitioners can share with employers and funders.

Peer Review

Community critique

Practitioners submit work products and receive structured critique from peers in the ImpactMojo community — turning solo study into applied, feedback-driven practice.

Platform Context — The Story

Why ImpactMojo exists

Rigorous development knowledge has long been locked behind expensive degrees or buried in academic journals. ImpactMojo was built to close that gap — free, open-licensed, practitioner-grade education for the people implementing programmes across South Asia. Background for journalists writing about the platform's mission and founding.

"After years of field research and teaching across South Asia, we kept encountering the same frustration: rigorous development education was either locked behind expensive degrees or scattered across dense academic papers. Practitioners in the field — the people actually implementing programs — deserved better. We built ImpactMojo to bridge that gap. Rigorous content with practitioner-level accessibility. Every course, studio, and game is designed for people who need to apply these concepts tomorrow, not just understand them in theory." — Dr. Varna Sri Raman, Founder

The gap being addressed
Development education is either expensive (degrees, workshops) or inaccessible (academic journals). Practitioners need applied, cited, affordable knowledge — and until ImpactMojo, no platform was built specifically for them.
Why free at the core
The practitioners who need rigorous knowledge most — NGO staff, government officers, early-career researchers — are also those with the smallest training budgets. Paywalls compound inequality in the sector.
South Asia focus
Most development education platforms use Western case studies. ImpactMojo is built with MGNREGA, ASER, NHM, and India's constitutional law at the centre — not as afterthoughts.
Open source rationale
MIT License ensures no vendor lock-in, enables verification of data practices, and makes the platform auditable. This is a deliberate design choice, not incidental.
Platform Context — Testimonials

What practitioners say

From the Wall of Love at impactmojo.in/testimonials — 16 testimonials across 6 languages.

"ImpactMojo has become my go-to resource for development knowledge. The depth of content combined with practical applications is unmatched. I have recommended it to my entire team."

Vikram Mehta
Country Director, International Development Organization

"The MEAL 101 course transformed how we design and implement our monitoring systems. The logical framework approach is now standard across all our projects."

Deepika Sharma
M&E Lead, National NGO

"The Theory of Change Workbench saved us weeks of consultant fees. Our team now builds ToCs independently for every new programme."

Lakshmi Narayanan
Programme Director, Rural Development

"ImpactMojo bridges the gap between academic theory and field reality. The interactive studios are particularly valuable for training mid-career professionals."

Sneha Gupta
Training Director, Development Consultancy

"As a PhD student, I found the Econometrics content exceptionally well-structured. The South Asian case studies make abstract concepts tangible."

Arun Krishnamurthy
Doctoral Researcher, Development Studies

"Hamare field staff ke liye TOC Workbench ne project planning bahut aasaan bana diya." [Hindi] — Our field staff found the TOC Workbench transformative for project planning.

Training Coordinator
National Health Institute