Walk through all 5 phases of human-centred design. Build personas, define problems, brainstorm solutions, prototype, and plan testing — all in one place.
Understand the people you are designing for. Map stakeholders, create detailed personas, and build empathy maps to capture what users say, think, do, and feel.
Focus on your primary persona. What do they say, think, do, and feel about the problem?
Synthesize your empathy research into a clear problem statement. Reframe the challenge and craft a "How Might We" question that opens up solution space.
Combine a user, a need, and an insight to create your HMW statement.
Generate as many ideas as possible. Capture them freely, then cluster and prioritize using the feasibility-impact matrix.
Group related ideas into themes or clusters.
Drag idea cards from the pool above into the appropriate quadrant.
Describe your solution, outline key features and resources, and map the user journey from first awareness to final outcome.
Map the steps a user takes from first learning about the solution to achieving their outcome.
Plan how to test your prototype, capture feedback from users, and document iterations for improvement.