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Interactive Lab

Stakeholder Mapping & Power Analysis Lab

Map actors, interests, influence, and relationships to design smarter interventions. Build a power-interest grid, analyse types of power, and turn your map into an engagement strategy — for development work across South Asia.

Why Map Stakeholders?

Every intervention sits inside a web of actors — some visible, some hidden. Stakeholder mapping helps you see who has power, who cares, and who can block or accelerate your work.

The core idea: Stakeholder analysis is a structured way to identify the people, groups, and institutions with a stake in your work, and to understand their interests and influence before you act. Done well, it turns political guesswork into a plan.

The cost of not mapping Illustrative cases

Case: The ignored panchayat

An NGO launched a literacy programme in rural Rajasthan without consulting the sarpanch. The panchayat blocked classroom access. Six months of work stalled — because the actor holding the keys was never mapped.

Case: The silent opponent

A health campaign in Bihar missed that local private clinics were losing patients to a new government scheme. The clinics quietly spread misinformation, and uptake fell sharply — an unmapped stakeholder with the motivation to block.

Three questions stakeholder mapping answers

Who has power?

Formal authority, resources, information, legitimacy, or the ability to coerce.

Who cares?

High interest = likely to engage. Low interest = hard to mobilise, but can still be affected.

How are they connected?

Allies, rivals, dependencies, and the information flows that link them.

India context: Caste, religion, and party affiliation often create invisible stakeholder networks. A seemingly neutral government officer may be deeply embedded in local caste politics. Always map informal power alongside the formal hierarchy.

Identify Your Stakeholders

You are designing a waste-management intervention in a mid-sized city in South India. Build the stakeholder list together — this list carries through the rest of the lab.

Scenario: A running example throughout this lab. Illustrative scenario The actors are typical of urban sanitation programmes, not a specific real city.

Add stakeholders

No stakeholders yet — add at least 4 to continue.
Target: Add at least 8 stakeholders across several categories. Think beyond the obvious — who are the hidden actors? A waste-pickers' union, an informal contractor cartel, or religious leaders who shape household behaviour can all decide whether a programme works.

The Power-Interest Grid

Rate each stakeholder on interest and influence, then read their position on the grid to decide how to engage them.

Framework: The power-interest grid comes from Aubrey Mendelow's 1991 paper "Environmental Scanning: The Impact of the Stakeholder Concept." The four quadrant labels most people use — Manage Closely, Keep Satisfied, Keep Informed, Monitor — were popularised by Gerry Johnson and Kevan Scholes in Exploring Corporate Strategy. Plot power (influence) against interest and each actor falls into one of four quadrants, each calling for a different engagement strategy.

Rate each stakeholder

Add stakeholders in the previous tab first.

Your power-interest map

← Low Interest    High Interest →
← Low Influence    High Influence →
Manage Closely
High Influence + High Interest
Keep Satisfied
High Influence + Low Interest
Monitor
Low Influence + Low Interest
Keep Informed
Low Influence + High Interest
Strategy guide (Mendelow / Johnson & Scholes):
Manage Closely (high influence + high interest): co-create, involve in governance, build genuine partnership.
Keep Satisfied (high influence + low interest): brief regularly, address concerns proactively, don't overwhelm.
Keep Informed (low influence + high interest): share updates, invite to events, build an advocacy base.
Monitor (low influence + low interest): track for changes; minimal engagement for now.

Mapping Relationships & Alliances

Power does not exist in isolation. Stakeholders are connected by alliances, rivalries, dependencies, and information flows — and those links often decide outcomes.

Beyond the grid: Relationship mapping draws on network methods such as Net-Map, developed by Eva Schiffer at the International Food Policy Research Institute (IFPRI) around 2006-07. Net-Map combines social-network analysis with power mapping: participants draw the links between actors and stack "influence towers" to show how much power each holds.

Exercise: map the connections Illustrative

Drag each relationship type onto the stakeholder pair it best describes in our waste-management scenario.

Relationship types (drag)

Alliance — work together regularly
Rivalry — compete for the same resources/space
Dependency — one relies on the other
Information flow — shares data/advice
Conflict — active opposition

Stakeholder pairs (drop here)

Municipal Corp ↔ Waste Pickers' Union
Local NGO ↔ Resident Welfare Association
Private Contractor ↔ Municipal Corp
Local Media ↔ NGO
Residents ↔ Private Contractor

What the map reveals

Network insights

  • Brokers: actors who connect otherwise disconnected groups (e.g., an NGO bridging government and community).
  • Gatekeepers: control access to key resources or populations.
  • Blockers: have both the power and the motivation to stop your intervention.
  • Champions: high influence, high interest, well connected — your best allies.

Power Analysis — Beyond the Grid

The power-interest grid is a start. Deeper power analysis asks: what kind of power? Over whom? Under what conditions?

Two lenses worth knowing: The Mitchell, Agle & Wood (1997) salience model rates each actor on power, legitimacy, and urgency — combining them into latent, expectant, or definitive stakeholders. John Gaventa's Powercube (Institute of Development Studies, Sussex) maps power across forms (visible, hidden, invisible), spaces, and levels. Both push you past "how much power?" to "what kind, and where?"

Types of power in development contexts

Formal power

Legal authority, official position, budget control. Example: District Collector, Block Development Officer.

Economic power

Control over resources, contracts, employment. Example: large contractor, local landlord.

Social power

Caste, religion, gender, and kinship networks. Example: caste panchayat, religious leader.

Information power

Control over data, media, narratives. Example: local journalist, data broker.

Coercive power

Ability to punish, exclude, or use force. Example: local strongman, police.

Moral power

Legitimacy, trust, moral authority. Example: respected elder, social-movement leader.

Interactive: match the primary power type Illustrative

For each actor in the waste-management scenario, pick the primary type of power they hold.

Critical insight: In many Indian contexts, formal power (government) and social power (caste/religion) overlap. A Dalit sarpanch may hold formal authority yet have limited social power in a dominant-caste village. Reading that gap is essential for designing inclusive interventions.

From Map to Strategy

Mapping is useless without action. Turn your analysis into an engagement strategy by matching each actor's quadrant to the right approach.

Choose a scenario Illustrative scenarios

Scenario A: Health intervention

You are launching a mobile health clinic in a tribal area. The local PHC doctor sees you as competition. The tribal council is supportive but has limited formal authority. A mining company funds local projects and has strong government connections.

Scenario B: Education reform

You are advocating for mother-tongue instruction in primary schools. The state education department is neutral. A powerful teachers' union opposes it (fears job losses). Parents are supportive but disorganised. A local language-activist group is vocal but small.

Scenario C: Climate adaptation

You are promoting drought-resistant crops. Large landowners are risk-averse and sceptical. Small farmers are interested but lack capital. The agriculture department is supportive but underfunded. A seed company would rather sell hybrid seeds instead.

Lab complete

You can now map power, interest, and relationships — and turn that map into an engagement strategy that navigates complex political landscapes.

  • Map before you act — not after things go wrong
  • Plot actors on a power-interest grid (Mendelow) and read their quadrant
  • Power has many faces: formal, economic, social, informational, coercive, moral
  • Relationships matter as much as individual actors — look for brokers, gatekeepers, blockers, champions
  • Match engagement to quadrant, and revisit the map regularly because power shifts
Stakeholder Mapping Power Analysis Engagement Strategy South Asia

Go deeper

Frameworks & tools referenced in this lab:
  • Power-interest grid — Aubrey Mendelow (1991); quadrant labels via Johnson & Scholes, Exploring Corporate Strategy.
  • Stakeholder salience — Mitchell, Agle & Wood (1997): power + legitimacy + urgency.
  • Powercube — John Gaventa & the Participation, Power and Social Change team, IDS Sussex (powercube.net).
  • Net-Map — Eva Schiffer, IFPRI (2006-07): influence-network mapping.

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