Free · CC BY-NC-ND ImpactMojo 101 · Self-paced course

Behaviour Change Communication 101

Move from awareness to action — behaviour-change theory, audience segmentation, formative research, message design, channels and campaigns.

Further reading
Self-paced
South Asian context
No login

100

Slides

11

Modules

₹0

Free forever

What's inside · 11 modules

01What BCC & SBCC Are
02Why Behaviour Is Hard to Change
03Individual Behaviour Theories
04Social & Environmental Theories
05Behavioural Economics & Nudges
06Knowing Your Audience
07Formative Research
08Designing Messages
09Channels & the Communication Mix
10Campaigns & Community Engagement
11Monitoring, Ethics & Examples

Open the course → Practice workbook ›

100 slides · 11 modules · self-paced · CC BY-NC-ND 4.0 · no login