ImpactMojoQuant vs Qual vs Mixed: Refresher
What each method family answers, its strengths, and how to combine them: one page.
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Why this matters
Method-first thinking ('let's do a survey') is how studies answer the wrong question. Start from what you need to know.
Quant, qual and mixed side by side: what each answers, when to use it, and how to sequence them.
What it changes
What's inside
- Branded one-page PDF reference
- Quant / qual / mixed compared
- Sequencing for mixed methods
- The rule: question dictates method
Sample
A preview, watermarked. The file you receive after payment is clean.
Quantitative
Qualitative
Mixed
Rule
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