ImpactMojoProgramme Unit Economics & Pricing Calculator
Price a development or training product and test whether the model actually works: unit economics, lifetime value against acquisition cost, market sizing, and a five-year P&L path to break-even.
Products are sold separately and are not included in Membership. See what Membership covers.
Editable XLSX calculator and Word companion guide, licensed per organisation. Book a demo first and we will walk through it with your own numbers before you decide.
Why this matters
A product is viable when each client is worth more over their lifetime than it costs to win and serve them, and when enough clients eventually cover your fixed costs. Most teams decide a price by feel, then discover the model leaks money on every client won.
This calculator splits the question in two. Unit economics asks whether one client pays off, contribution, lifetime value, and the LTV:CAC ratio. The five-year projection asks whether the business does, once fixed costs and a growing client base are in, and tells you the first profitable year, the J-curve, and the price you'd need for your target margin.
What it changes
What's inside
- Assumptions, the one tab you edit: package prices and mix, costs, acquisition, churn, market, target margin
- Unit economics, ARPC, contribution, gross margin, LTV, CAC payback and the LTV:CAC ratio
- Market: TAM, SAM and SOM in both clients and rupees
- Projections: a five-year client base, revenue, costs and operating profit, with the J-curve
- Dashboard: headline metrics, the pricing verdict, and the first profitable year
- Benchmarks + Word companion guide: indicative figures with sources, plus the logic and how to act on the verdict
Sample
The structure, watermarked. What you receive after payment is the clean, fully editable calculator with live formulas, plus the Word guide.
Package prices & client mix
Contribution per client · gross margin
LTV : CAC ratio · CAC payback
Five-year EBIT · first profitable year
Price needed for target margin
Book a demo
The licence costs ₹15,000 for your organisation. Before you buy, we will take you through the calculator on a video call, using a study or product of your own, so you can see whether it fits the work you do.
How it works
- Send the form above with a line about what you want to price or cost.
- We email you to set a time, then walk through the calculator with your numbers on a video call.
- If it suits your work, we send the payment details for the ₹15,000 licence, and the calculator and guide follow within 24 hours of payment.
Questions? Contact us. Refunds per our refund policy.
Evaluation & Research Costing Calculator
Cost any evaluation or research study from the ground up: turn a sample size into enumerator-days, then into a funder-ready, defensible budget with loadings and tax.
FAQ
What format is it?
An editable Excel (.xlsx) calculator plus a Word (.docx) companion guide, delivered together as a zip. Opens in Microsoft Office, Google Sheets/Docs, LibreOffice and Numbers.
Who is it for?
A social enterprise, training provider, or programme deciding what to charge and whether the model scales. The defaults are illustrative (modelled on an SEL programme for Bangalore kindergartens) and must be replaced with your own.
Can I reuse it?
Yes: buy once, use it across your own and your organisation's products and pricing decisions.