A new gen campaign and faith of youngsters that paid off for TVK
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Summary
TVK’s campaign was conducted almost fully on social media, spearheaded by young people, who though form only one-fifth of the electorate, says Author R. Kannan; it was almost as if Mr. Vijay got a free pass as other parties were dismissive of him
Key Facts
Type Policy
Source The Hindu - National
Published Tuesday, 5 May 2026
Affected Population ~850 million internet users, 75,000+ startups
Key Numbers
Rs 15,000 crore for Digital India initiatives
UPI: 14 billion monthly transactions
850 million+ Aadhaar-linked mobiles
Health budget: Rs 90,958 crore (2025-26)
Key Authorities
Key Stakeholders
Government Context
NDA III BJP-led NDA
Left Centre Right