Everyone a fundraiser
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Summary
Fundraising is often spoken about as a specialised function, as a job that’s done by the founder, CEO, or a dedicated fundraising team. It is considered a ‘gated’ space associated with high stakes, long-term relationships, difficult conversations, and high rates of rejection. Donors, too, often expect to meet the most senior person in the room, making fundraising feel like a responsibility that only a select few can hold. Yet fundraising is about much more than simply raising resources. It is ab