Bombay High Court orders takedown of ad featuring Dhurandhar film character
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Summary
The Bombay High Court on Monday passed an order directing online intermediaries to take down an advertisement featuring a character and a behind-the-scenes clip from the Hindi film Dhurandhar. [Reliance Industries Ltd v. Masterchow Foods Pvt Ltd & Ors.]Justice Sharmila U Deshmukh found that continued dissemination of the advertisement by John Doe entities (unknown third parties) would violate the producer’s copyright in the character and related film material. Justice Deshmukh held that