30
Total Assets
15
LinkedIn Posts
10
Instagram Posts
5
Carousels · 23 slides
6pg
Brochure PDF
What's in this kit
- 15 LinkedIn posts — Platform, courses, all 6 learning tracks (climate, gender, AI, MEAL, law, economics), games, premium, coaching, book companions, MCP server, and institutional pitch.
- 10 Instagram static posts — Brand, 11 courses ₹0, ImpactLex, games, MEL card, testimonial (swap placeholder before posting), South Asia identity, premium, newsletter, community.
- 5 Instagram carousels — What is ImpactMojo (4 slides), 6 Learning Tracks (6 slides), Games Showcase (5 slides), Free Toolkit (4 slides), Premium Tier (4 slides).
- Institutional brochure — 6-page A4 PDF using the real IM brand. Download from the top bar or the Brochure section.
Asset → Audience mapping
Individual practitionersLI-01, LI-04, LI-07, LI-08 · IG-02, IG-03, IG-04, IG-05 · All five carousels
Institutional buyersLI-03, LI-09, LI-10 · Brochure PDF attached to email · CR-02
Funders / sponsorsLI-06 (stats) · LI-10 · Brochure p.2 mission + p.4 institutional offerings
Students / early-careerIG-02, IG-07 · LI-01, LI-02 · CR-01, CR-02 · Newsletter IG-09
Institutional Brochure · A4 PDF · 6 Pages
ImpactMojo Platform Overview
Built for email to NGO leadership, university partnerships, donor programme officers. Keep the PDF alongside this HTML file — both sit in the same download folder.
How to use: Click any visual to expand full-size and screenshot. Click Copy Caption to copy the LinkedIn post text to your clipboard.
Platform OverviewLI-01
ImpactMojo · Development Know-How
Development education.
Free. Without exceptions.
Free. Without exceptions.
Development Know-How built for South Asian practitioners who apply it in the field, not the classroom.
9 Courses
390+ Lex Terms
15 Games
www.impactmojo.in
Caption
Development practitioners across South Asia spend years building expertise in the field. Most never get formal training in the theory that explains what they're seeing.
ImpactMojo exists to fix that asymmetry.
11 free flagship courses. Development economics, MEL systems design, constitutional law, gender studies, behavioral economics, AI in development, climate science, media for development, and more.
Every course built by practitioners with deep research and field experience. Designed for someone who needs to apply it this week.
16 interactive games. 11 hands-on labs. 6 free resource libraries including 390+ glossary terms, 200 cited case studies from 117 countries, and 270 curated data tools.
No paywall on the core content. No exceptions.
→ www.impactmojo.in
#DevelopmentSector #MEAL #SocialImpact #PolicyResearch #SouthAsia #OpenEducation
Free Resource LibrariesLI-02
Six Free Tools
Resources your team
doesn't know exist.
doesn't know exist.
ImpactLex
390+ dev terms & formulas
FieldCases
200 cases, 117 countries
DevDiscourses
500+ open-access papers
PolicyDhara
India's policy corpus
NudgeKit
203 BCT techniques
Dataverse
270 datasets & APIs
impactmojo.in — free, no login required
Caption
Six free resources most development practitioners don't know about:
1. ImpactLex — searchable glossary of 390+ development sector terms, acronyms, and formulas.
2. FieldCases — 200 cited case studies from 117 countries. Financial inclusion, health, education, governance.
3. DevDiscourses — 500+ open-access research papers and grey literature. No paywalls. No logins.
4. PolicyDhara — Indian public policy documents, government schemes, and legislative frameworks in one place.
5. NudgeKit — 203 behavior change techniques from BCT Taxonomy v1, with definitions, examples, and evidence ratings.
6. Dataverse — 270 tools, datasets, APIs, and platforms for social impact research.
All free. All at → impactmojo.in
#OpenAccess #DevelopmentResearch #BehaviorChange #PolicyResearch #NGO
Team Training PitchLI-03
For NGO & Development Teams
Your MEAL team learns
on the job.
There's a better way.
on the job.
There's a better way.
- MEL design, sampling, adaptive management
- Development economics and cost-effectiveness
- Constitutional law for rights-based programming
- Custom 3-day workshops on 38 topics
hello@impactmojo.in · impactmojo.in
Caption
Your MEAL team is writing indicators, designing data collection tools, training enumerators, and building dashboards for donor reports.
Most of them learned entirely on the job.
That's not a criticism. That's how the development sector works. But it means foundational gaps — in statistics, sampling theory, index construction, cost-effectiveness analysis — stay invisible until they show up in a failed evaluation or a rejected proposal.
ImpactMojo's MEL, DevEcon, and DataViz flagship courses are designed for practitioners already doing this work who need the theory that explains it.
13 modules. Excel exercises. Case studies from MGNREGA, ASER, and Indian health programs.
For teams: custom training programs and three-day workshops on 38 topic areas.
hello@impactmojo.in
#MEAL #MEL #MonitoringAndEvaluation #NGOCapacity #DevelopmentSector #TeamTraining
Course Spotlight: MELLI-04
Flagship Course
MEL for Development
From Theory of Change to adaptive management. South Asian case studies throughout.
13 Modules · ~5 Hours · Free
65-term interactive lexicon
Excel exercises with MGNREGA & ASER data
AI study companion included
Built-in assessments
impactmojo.in/courses/mel
Caption
MEL for Development: what 13 modules actually cover.
1 · Foundations — why evaluation is political, not just technical
2 · Theory of Change — causal pathways, assumptions, counterfactuals
3 · Indicators — SMART, and why SMART alone isn't enough
4 · Results frameworks — log frames, results chains, the choice between them
5 · Sampling — when random matters, when it doesn't, what you lose either way
6 · Quantitative data collection — survey design, Likert pitfalls, recall bias
7 · Qualitative methods — IDIs, FGDs, observation, what each is actually good for
8 · Data quality — field supervision, back-checking, cleaning
9 · Analysis — from cleaned data to finding
10 · Experimental design — when to run an RCT, when not to
11 · Adaptive management — learning loops in practice
12 · Reporting — writing for donors versus writing for learning
13 · Digital MEL — apps, dashboards, the case for and against automation
Free. 65-term interactive lexicon. AI study companion.
→ impactmojo.in/courses/mel
#MEL #MEAL #ImpactEvaluation #DevelopmentResearch #MonitoringAndEvaluation
Course Spotlight: LawLI-05
Constitution & Law for Development Practice
"Constitutional literacy
is development
literacy."
is development
literacy."
13 modules grounded in real case law. Granville Austin · Upendra Baxi · Rohini Pande.
~6 Hours · Free · impactmojo.in/courses/law
Caption
Every development practitioner working on NREGA, the Food Security Act, the Forest Rights Act, or RTI is working with constitutional provisions every day.
Most have never actually read those provisions.
Understanding why the basic structure doctrine prevents certain amendments, how PIL works in practice, why Article 21 keeps expanding, and how environmental law intersects with resource rights — this changes how you design programs. Not because you're doing legal work, but because the rights infrastructure shapes what's feasible.
Constitution and Law for Development Practice: 13 modules grounded in real case law. Covers the basic structure doctrine, PIL, Article 21, reservations, forest rights, digital rights, and climate justice.
Free. ~6 hours.
→ impactmojo.in/courses/law
#ConstitutionalLaw #DevelopmentPractice #RightsBasedApproach #India #PolicyResearch
Platform StatisticsLI-06
ImpactMojo · By the Numbers
9Free Courses
390+Lex Terms
200Case Studies
270Data Tools
203BCT Techniques
15Games
www.impactmojo.in — all free, no exceptions
Caption
ImpactMojo by the numbers:
11 courses — development economics, MEL, constitutional law, gender, climate, behavioral economics, AI, and more.
390+ terms — ImpactLex, ImpactMojo's development glossary with formulas and case studies.
200 case studies — FieldCases, cited evidence from 117 countries across 10 topic areas.
270 datasets and tools — Dataverse, curated for development research and practice.
203 behavior change techniques — NudgeKit, evidence-rated from BCT Taxonomy v1.
16 interactive games — development concepts learned through play.
11 hands-on labs — Theory of Change, MEL design, storytelling, design thinking, and more.
840,000+ rows of practice data — DevData, realistic development datasets for building analysis skills.
Built free. Staying free.
→ www.impactmojo.in
#DevelopmentEducation #OpenAccess #SocialImpact #NGO #SouthAsia
Interactive GamesLI-07
16 Interactive Games
Learning doesn't have to
feel like a lecture.
feel like a lecture.
- The Real Middle — who India's middle class actually is
- Cooperation Paradox — when individual logic breaks outcomes
- Care Economy Challenge — unpaid work and who pays for care
- Algorithm's Dilemma — AI fairness tradeoffs in real deployment
- Epidemic Response — district health systems under pressure
impactmojo.in/games — free, browser-based
Caption
ImpactMojo has 16 interactive games built around development concepts — economics, health, ethics, governance, and more:
→ Prisoner's Dilemma — strategic interaction and cooperation breakdown
→ Public Good Game — free-rider problems in collective action
→ Information Asymmetry — adverse selection, moral hazard, signaling
→ The Real Middle — wealth inequality and who India's middle class actually is
→ Cooperation Paradox — when individual rationality is collectively irrational
→ Care Economy Challenge — unpaid work, gender, and who pays for care
→ Epidemic Response — district-level health systems under real pressure
→ Algorithm's Dilemma — AI fairness tradeoffs across eight deployment scenarios
Each game is grounded in Nobel-cited economic research. Each takes under 30 minutes.
→ impactmojo.in/games
#InteractiveLearning #GameBasedLearning #DevelopmentSector #MEAL #SouthAsia
Premium ToolsLI-08
Professional Tier
For practitioners who've
outgrown the basics.
outgrown the basics.
- VaniScribe — AI transcription, Hindi Tamil Bengali + 10 languages
- Qual Lab Pro — AI-assisted thematic coding for FGDs
- DevEcon Toolkit — 11 Shiny apps: RCT power, DiD, RDD, Gini
- DevData Practice — 840K+ rows, 36 realistic datasets
- Viz Cookbook — 14 chart types, production Python code
impactmojo.in/premium · sliding scale pricing
Caption
For development practitioners who need more than the basics:
VaniScribe — AI field transcription in Hindi, Tamil, Bengali, and 10+ South Asian languages. Speaker diarization. Structured export for qualitative analysis.
Qual Lab Pro — AI-assisted thematic coding, memo generation, and pattern analysis for interview transcripts.
DevEcon Toolkit — 11 interactive Shiny apps: RCT power calculator, DiD simulator, RDD explorer, synthetic control, Gini and MPI tools, cost-benefit analysis.
DevData Practice — 36 realistic dataset generators with 840,000+ rows across household surveys, RCTs, health, education, agriculture, gender, and climate.
Visualization Cookbook — 14 chart types, question-driven recipes, production-ready Python code.
Sliding scale pricing.
→ impactmojo.in/premium
#DevelopmentResearch #MEAL #QuantitativeMethods #QualitativeMethods #FieldResearch
Coaching & WorkshopsLI-09
Professional Coaching · Workshops · Consulting
Capacity building that starts
where your team actually is.
where your team actually is.
One-on-One
- Career counselling
- Research design
- Data analysis
Workshops
- 3-day intensives
- 38 topics available
- Custom team programs
impactmojo.in/coaching · sliding scale
Caption
Capacity building works best when it starts with where your team actually is.
ImpactMojo offers coaching and workshops led by Dr. Varna Sri Raman (Development Economist, PhD) and Vandana Soni (15+ years designing learning programs across India):
One-on-one sessions:
— Career counselling: navigating transitions in the development sector
— Research design: sampling strategy, methodology, ethical review
— Data analysis: statistical support, visualization, interpretation
Three-day intensive workshops on 38 topics including Development Economics · MEL Design · Gender Studies · Constitutional Law · Climate Science · Qualitative Methods · Econometrics · SRHR · Data Literacy · Political Economy
Custom organizational training programs also available. Sliding scale pricing.
hello@impactmojo.in
#DevelopmentSector #CapacityBuilding #NGOTraining #ProfessionalDevelopment #SouthAsia
Institutional PartnershipLI-10
For NGOs · Universities · Donor Agencies
Building capacity for
10 people or
10,000? Let's talk.
10 people or
10,000? Let's talk.
Development NGOs
Universities
Bilateral Donors
Research Institutes
hello@impactmojo.in · impactmojo.in
Caption
Building capacity for your team, your grantees, or your university's practitioners?
ImpactMojo works with:
→ Development NGOs designing internal training curricula
→ Universities integrating practitioner-facing content alongside academic courses
→ Bilateral donors and multilateral agencies building partner organization capacity
→ Research institutes upskilling field staff in MEL, data methods, and analysis
Custom learning paths. Organizational dashboards for tracking progress. Workshop design combining ImpactMojo content with your field context.
We've worked with practitioners from multilateral banks, UN agencies, research institutes, bilateral donors, and government bodies across South Asia.
hello@impactmojo.in
#InstitutionalPartnership #CapacityDevelopment #DevelopmentSector #NGO #SouthAsia
Climate & SustainabilityLI-11
Climate Track
Climate adaptation starts
with climate literacy.
with climate literacy.
- India's GHG emissions from Climate TRACE data
- Monsoon economics and agricultural risk
- Climate justice frameworks for South Asia
- Environmental law and forest rights
impactmojo.in/courses
Caption
Climate science, environmental law, and adaptation economics — ImpactMojo's climate track is built for practitioners working on sustainability in South Asia.
From understanding India's GHG emissions profile to navigating forest rights frameworks, from monsoon economics to climate justice — these courses bridge the gap between climate science and development practice.
Free. No exceptions.
→ impactmojo.in
#ClimateAction #SouthAsia #Sustainability #ClimateLiteracy #DevelopmentSector
Gender, Equity & InclusionLI-12
Gender & Inclusion Track
Gender analysis isn't
optional. It's foundational.
optional. It's foundational.
- Care economy and unpaid labor frameworks
- Intersectionality in programme design
- Gender-responsive MEL indicators
- SRHR programming in South Asian contexts
impactmojo.in/courses
Caption
Gender analysis isn't a module you add at the end of a programme design. It shapes every indicator, every survey question, every theory of change.
ImpactMojo's gender track covers care economy frameworks, intersectionality in development, gender-responsive MEL, and SRHR programming — all grounded in South Asian evidence.
Free. Built by practitioners.
→ impactmojo.in
#Gender #Inclusion #GenderEquality #DevelopmentSector #SouthAsia #SRHR
AI in DevelopmentLI-13
Data & Technology Track
AI is already in your
programme. Do you
understand it?
programme. Do you
understand it?
- Algorithmic fairness in development contexts
- Data visualisation for impact reporting
- Machine learning for poverty estimation
- Responsible AI governance frameworks
impactmojo.in/courses
Caption
AI is being used in poverty mapping, health diagnostics, agricultural forecasting, and beneficiary targeting across South Asia right now.
Most development practitioners haven't been trained to evaluate, commission, or oversee these systems.
ImpactMojo's Data & Technology track covers data visualisation, AI ethics, algorithmic fairness, and responsible AI governance — designed for the programme manager, not the data scientist.
Free.
→ impactmojo.in
#AIforGood #DataScience #ResponsibleAI #DevelopmentTech #SouthAsia
Book CompanionsLI-14
27 Book Companions
The development bookshelf,
made interactive.
made interactive.
- Poor Economics — Banerjee & Duflo
- Seeing Like a State — James Scott
- Doing Good Better — MacAskill
- The White Man's Burden — Easterly
- And 23 more companions
impactmojo.in/BookSummaries
Caption
Reading lists are easy to give. Actually engaging with the ideas is harder.
ImpactMojo's Book Companions turn 27 essential development texts into interactive learning experiences — discussion questions, key concept breakdowns, and connections to practice.
From Amartya Sen to Esther Duflo. From James Scott to Ha-Joon Chang.
Free. No login.
→ impactmojo.in/BookSummaries
#DevelopmentBooks #ReadingList #BookSummaries #DevelopmentStudies #SouthAsia
MCP Server LaunchLI-15
Open Source
Our knowledge base
now has an API
for AI.
now has an API
for AI.
- 11 tools: search courses, BCTs, climate data, games
- Works with Claude Code, Claude Desktop, any MCP client
- 270 datasets, 203 BCT techniques, 11 courses queryable
- MIT licensed. Open source. GitHub Packages.
github.com/ImpactMojo/ImpactMojo
Caption
We just launched the ImpactMojo MCP Server — a Model Context Protocol server that lets any AI assistant search our entire knowledge base.
11 tools. 3 resources. 700+ searchable items.
Ask your AI: 'Search for courses about randomised controlled trials' or 'Look up BCT technique 4.1' — and get precise answers from our structured data.
Built with TypeScript. Published on GitHub Packages. MIT licensed.
→ github.com/ImpactMojo/ImpactMojo/tree/main/mcp-server
#MCP #OpenSource #AITools #DevelopmentEducation #Claude
How to use: Square 1:1 format. Click to expand → screenshot → post. Copy caption separately.
Brand IdentityIG-01
Since 2023
ImpactMojo
Development Know-How
Explore. Learn. Make Impact.
Caption
Free development education. No exceptions.
11 courses · 16 games · 11 labs · 6 free libraries
→ impactmojo.in (link in bio)
#ImpactMojo #DevelopmentSector #FreeEducation #SouthAsia #MEAL
11 Courses ₹0IG-02
ImpactMojo
9
Courses
₹0
Cost
Dev economics · MEL · Law · Gender
Climate · AI · Behavioral economics
Climate · AI · Behavioral economics
impactmojo.in
Caption
11 courses in development economics, MEL, constitutional law, gender studies, climate science, AI, and more.
Zero rupees. No catch.
→ impactmojo.in (link in bio)
#DevelopmentEducation #FreeEducation #MEAL #NGO #SouthAsia #OpenAccess
ImpactLexIG-03
ImpactLex
500+
development terms,
decoded.
decoded.
BATNAMPISROIProxy Means TestToCBCTOECD DAC
Free, searchable, cited · impactmojo.in
Caption
390+ development sector terms, decoded.
BATNA. MPI. SROI. Proxy means test. BCT. OECD DAC criteria. Theory of Change.
ImpactLex: your development sector dictionary. Free, searchable, cited. No login. No paywall.
→ Link in bio
#DevelopmentSector #NGO #PolicyResearch #MEAL #ImpactLex
Interactive Learning GamesIG-04
16 Interactive Games
Learning isn't boring.
The teaching method
usually is.
The teaching method
usually is.
- Prisoner's Dilemma
- The Real Middle (India's class divide)
- Care Economy Challenge
- Algorithm's Dilemma
impactmojo.in/games
Caption
Learning development concepts doesn't have to mean sitting through lectures.
16 interactive games covering behavioral economics, game theory, public goods, information asymmetry, care economy, AI ethics, and more.
Free. Browser-based. Under 30 minutes each.
→ impactmojo.in/games (link in bio)
#InteractiveLearning #GameTheory #GameBasedLearning #Learning #NGO
MEL Course CardIG-05
Flagship Course
MEL for
Development
Development
From Theory of Change to adaptive management. South Asian cases throughout.
13 Modules
~5 Hours
Free
impactmojo.in/courses/mel
Caption
MEL for Development: 13 modules, 65 terms, ~5 hours.
Theory of Change to adaptive management. MGNREGA, ASER as case studies. AI study companion included. Free.
→ impactmojo.in/courses/mel (link in bio)
#MEL #MEAL #MonitoringAndEvaluation #DevelopmentSector #ImpactMojo
Testimonial swap before postingIG-06
"
"Best MEAL course I've taken. Practical frameworks I immediately applied to our programs. The logical framework approach finally clicked."
Priya Deshmukh · M&E Specialist
Join 3,100+ learners on ImpactMojo
impactmojo.in
Caption
Real feedback from real practitioners.
Over 3,100 learners have completed the MEAL 101 course on ImpactMojo. Free, self-paced, built specifically for the development sector in South Asia.
→ impactmojo.in (link in bio)
#MEAL #MEL #DevelopmentSector #NGO #ImpactMojo #SouthAsia
South Asia IdentityIG-07
Built for
South Asia's
development
practitioners.
development
practitioners.
MGNREGAASERRTIForest RightsNITI AayogPARI
Caption
Most development education uses examples from Sub-Saharan Africa or Latin America.
ImpactMojo is built for South Asia.
MGNREGA. ASER. NITI Aayog. Forest Rights Act. PARI. Khabar Lahariya. RTI.
Development education that uses the contexts you actually work in.
→ impactmojo.in (link in bio)
#SouthAsia #India #DevelopmentSector #Policy #MEAL #NGO
Premium TierIG-08
Professional Tier
When the free tier
isn't enough.
isn't enough.
- VaniScribe — field transcription, 10+ Indian languages
- Qual Lab Pro — AI thematic coding
- DevEcon Toolkit — 11 Shiny evaluation apps
- DevData — 840K+ practice data rows
- Field Notes Pro — digital field diary
impactmojo.in/premium · sliding scale
Caption
For practitioners who need more than the basics.
ImpactMojo Professional: VaniScribe, Qual Lab, DevEcon Toolkit, DevData Practice, Field Notes Pro, and more. Sliding scale pricing.
→ impactmojo.in/premium (link in bio)
#DevelopmentResearch #MEAL #Fieldwork #QuantitativeResearch #QualResearch
Research RundownIG-09
By ImpactMojo
Research
Rundown
Rundown
Bi-monthly development research digest. New papers, data releases, and policy analysis — without the jargon.
Subscribe free → varna.substack.com
Caption
Bi-monthly development research digest.
New papers. New data releases. Policy analysis. Without the jargon.
Subscribe free → varna.substack.com (link in bio)
#DevelopmentResearch #PolicyResearch #OpenAccess #Newsletter #SouthAsia
WhatsApp CommunityIG-10
3,000+
practitioners in one space.
Share field challenges. Discover resources. Ask the questions you can't ask your boss.
The ImpactMojo PLC → link in bio
Caption
3,000+ development practitioners in one WhatsApp space.
Share field challenges. Discover resources. Get feedback on proposals. Ask the questions you can't ask your boss.
The ImpactMojo Practitioner Learning Community is peer-led, South Asia-focused, and free to join.
→ Link in bio
#DevelopmentSector #NGO #MEAL #SocialImpact #Community #SouthAsia
How to use: Use arrows to preview each slide. Screenshot each slide individually, then upload as a multi-image Instagram post.
What is ImpactMojo?CR-01 · 4 slides
1 / 4
Caption (one for all 4 slides)
Free development education built for South Asian practitioners. Swipe to see what's inside. →
11 free flagship courses · 16 games · 11 labs · 6 free resource libraries
No paywalls. No logins required. Just learning.
→ impactmojo.in (link in bio)
#ImpactMojo #DevelopmentEducation #FreeEducation #SouthAsia #MEAL
6 Learning TracksCR-02 · 6 slides
1 / 6
Caption
Not sure where to start on ImpactMojo? There's a track for that. Swipe to find yours. →
6 curated learning paths — Data & Technology · Gender, Equity & Inclusion · Policy & Economics · MEL · Philosophy, Law & Governance · Health, Communication & Wellbeing
→ impactmojo.in/handouts (link in bio)
#ImpactMojo #DevelopmentSector #MEAL #Learning #SouthAsia
Interactive GamesCR-03 · 5 slides
1 / 5
Caption
16 games that teach development concepts through play, not lecture. Swipe to see a few. →
Cooperation Paradox · The Real Middle · Care Economy Challenge · Algorithm's Dilemma · Prisoner's Dilemma · Epidemic Response · Climate Action Challenge · and 9 more.
All grounded in Nobel-cited theory. Free, browser-based, under 30 minutes each.
→ impactmojo.in/games (link in bio)
#BehavioralEconomics #GameTheory #DevelopmentEconomics #Learning #NGO
Free Toolkit Deep-DiveCR-04 · 4 slides
1 / 4
Caption
Your complete free development toolkit. Swipe to see each resource. →
ImpactLex · FieldCases · DevDiscourses · PolicyDhara · NudgeKit · Dataverse
Six resources covering terminology, case evidence, open-access research, Indian policy documents, behavior change techniques, and data tools. All free.
→ impactmojo.in (link in bio)
#OpenAccess #DevelopmentResearch #FreeTools #NGO #PolicyResearch #BehaviorChange
Premium Tier ShowcaseCR-05 · 4 slides
1 / 4
Caption
What's inside ImpactMojo Professional. Swipe to see. →
VaniScribe · Qual Lab Pro · DevEcon Toolkit · DevData Practice · Field Notes Pro · Visualization Cookbook · 7 Workshop Tools
Sliding scale pricing. No one is priced out.
→ impactmojo.in/premium (link in bio)
#DevelopmentResearch #MEAL #Fieldwork #QuantitativeMethods #QualResearch
Institutional Brochure · A4 PDF · 6 Pages
ImpactMojo Platform Overview
Built for email to NGO leadership, university partnerships, donor programme officers. The PDF lives alongside this HTML file in your downloads folder.
ImpactMojoDevelopment Know-How
1
Cover
Brand · Mission · 11 Courses · 16 Games
WHAT ISImpactMojo?Free development education for South Asian practitioners
2
Platform Overview
Mission · 6 Tracks · Built by practitioners
What's Inside11 Courses · 16 Games · 11 Labs · 270 Dataverse Tools · 203 BCTs · 30 Book Companions
3
Platform Contents
Full content inventory with descriptions
For OrganisationsTeam training · Workshops · Institutional partnerships
4
Institutional Offerings
NGOs · Universities · Donors
PREMIUMProfessional ToolsVaniScribe · Qual Lab Pro · DevEcon Toolkit · Viz Cookbook
5
Premium & Coaching
8 pro tools · Coaching services
Get in Touchhello@impactmojo.in · impactmojo.in
6
Back Cover
Contact · Free forever commitment
How to use this brochure
Email outreach
- Attach as PDF — not a link — to outreach to NGO leadership, programme officers, HR/L&D leads
- Subject line: "Free development training for [org name] teams — ImpactMojo"
- Reference p.4 specifically when writing to institutional buyers
In-person / events
- Print A4 double-sided. Pages 1+6 as front/back cover, 2+3 and 4+5 as inner spreads
- Leave at sector events, conferences, development forums
- Works as a leave-behind after pitching institutional partnerships
Online distribution
- Upload to impactmojo.in as a downloadable on About or Partners pages
- Share as a Google Drive link in the WhatsApp PLC and Substack
- Post individual page screenshots as LinkedIn document posts
4-week starter schedule. Assumes 2–3 posts per week on LinkedIn, 3–4 on Instagram. Adjust to Vandana's actual posting capacity.
WEEK 1Awareness · Introduce platform
LinkedIn
LI-01 · Platform Overview
Monday
Instagram
IG-01 · Brand Identity
Monday
Carousel
CR-01 · What is ImpactMojo?
Wednesday
Instagram
IG-02 · 11 Courses ₹0
Thursday
LinkedIn
LI-06 · Platform Statistics
Friday
Instagram
IG-07 · South Asia Identity
Saturday
WEEK 2Resources · Course spotlight
LinkedIn
LI-02 · Free Resource Libraries
Monday
Carousel
CR-04 · Free Toolkit Deep-Dive
Tuesday
Instagram
IG-03 · ImpactLex Promo
Wednesday
LinkedIn
LI-04 · MEL Course Spotlight
Thursday
Instagram
IG-05 · MEL Course Card
Thursday
Carousel
CR-02 · 6 Learning Tracks
Saturday
WEEK 3Games · Premium · Engagement
LinkedIn
LI-07 · Interactive Games
Monday
Instagram
IG-04 · Interactive Games
Monday
Carousel
CR-03 · Games Showcase
Wednesday
LinkedIn
LI-08 · Premium Tools
Thursday
Carousel
CR-05 · Premium Tier Showcase
Friday
Instagram
IG-08 · Premium Card
Saturday
WEEK 4Institutional · Community · CTA
LinkedIn
LI-03 · Team Training Pitch
Monday
Instagram
IG-06 · Testimonial (swap quote)
Tuesday
LinkedIn
LI-05 · Constitution & Law
Wednesday
Instagram
IG-09 · Research Rundown
Wednesday
LinkedIn
LI-10 · Institutional Partnership
Thursday
Instagram
IG-10 · WhatsApp Community
Friday
LinkedIn
LI-09 · Coaching & Workshops
Friday
ImpactMojo's voice — 5 principles
Specific over vague
"500+ development sector terms, no login required" beats "we have lots of resources." Name the number, the course, the case study.
Practitioner-first
Start from what the practitioner is experiencing — the training gap, the jargon problem, the indicator confusion. ImpactMojo is the answer; the problem comes first.
South Asia context
Reference MGNREGA, ASER, RTI, PARI, NITI Aayog. This signals the platform was built for this audience, not adapted from something else.
No filler confidence
Don't soften claims with "we believe" or "we hope." State what the platform does and let that stand. "11 free flagship courses" needs no qualifier.
Free is the differentiator
Lead with free more than you're comfortable with. In a sector where training costs tens of thousands of rupees, free is a strategic position, not just a price point.
Vandana's personal touch
One line from her own experience at the start or end makes institutional content feel human rather than broadcast.
Phrases to avoid in all captions
"Excited to share..." "We believe learning should be accessible" "Thrilled / delighted / honoured" "Game-changing / transformative" "In today's fast-paced world..." "Don't miss out!" "Empowering practitioners" "Check out our amazing platform!"
Sample personal-voice opener for Vandana (LinkedIn)
"In 15 years of working on capacity building in India's development sector, I've watched the same gap repeat itself. Program managers who are doing sophisticated work — designing surveys, managing evaluations, engaging with government policy — who have never had access to the training that would let them do it more rigorously.
Not because they didn't want to learn. Because the training that exists is either behind expensive institutions or designed for someone else's context entirely.
That's what we built ImpactMojo to fix."
Not because they didn't want to learn. Because the training that exists is either behind expensive institutions or designed for someone else's context entirely.
That's what we built ImpactMojo to fix."
Works as an opener before LI-01, LI-03, or LI-10. Pair with one of those visuals.
Do before posting
- IG-06 — replace placeholder name and quote with a real testimonial. Ask in the WhatsApp PLC.
- Verify the WhatsApp PLC link is still active before any post that references it.
- Confirm varna.substack.com is the correct Substack URL before running IG-09.
- Check all course URLs resolve before scheduling course-specific posts.
Getting images out
- Click any visual to expand full-size in the modal overlay.
- Screenshot: Cmd+Shift+4 (Mac) or Snipping Tool (Windows).
- For carousels, screenshot each slide individually using the arrows, then upload as a multi-image Instagram post.
- LinkedIn visuals are at the correct aspect ratio for a LinkedIn image post.
Brochure distribution
- Attach the PDF directly to emails — not a Drive link.
- Subject: "Free development training for [org] teams — ImpactMojo"
- One follow-up after 5–7 days. No more than that.
- Upload to impactmojo.in as a downloadable on About or Partners pages.
Measuring what works
- LinkedIn: track post impressions and profile clicks. Institutional posts should generate DMs.
- Instagram: carousel saves are the most meaningful signal. A save means someone intends to revisit.
- After 4 weeks: identify the 3 highest-engagement posts and create follow-up content in the same format.
Reusing this content
- All 30 assets can be reposted after 8–12 weeks. Social audiences turn over quickly.
- Update stat figures before each repost cycle.
- Mix in Vandana's personal posts — roughly 1 personal post per 2–3 kit posts keeps the account human.
- New course launches and game releases are natural triggers for fresh posts.
Partnership outreach sequence
- Step 1: LinkedIn connection + message referencing something specific about their work
- Step 2: 3–5 days later, email with brochure PDF attached and 2-line personalised context
- Step 3: If no response after 7 days, one follow-up: "Sending this once more in case it got buried"
- Step 4: Move on. One more attempt in 3 months with a new hook.