Behavior Change Technique Repository

200+ evidence-based techniques for development practitioners, contextualized for South Asian BCC interventions across health, education, livelihoods, WASH, gender, and governance.

Built on the BCT Taxonomy v1 (Michie et al., 2013) with additional techniques for community mobilization, cultural approaches, nudge design, and sector-specific BCC.

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Techniques
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Strong Evidence
About this repository: This free resource adapts the internationally recognized BCT Taxonomy v1 (93 techniques) and extends it with 100+ additional techniques relevant to South Asian development practice. Techniques are tagged by sector, evidence level, and include practical examples from programs like Swachh Bharat Mission, Poshan Abhiyaan, ICDS, MGNREGA, and more. Inspired by AIM for Behavior. Use freely for program design, proposal writing, M&E frameworks, and BCC strategy development.

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