Empathy Mapping: Choose a specific person or persona (beneficiary, stakeholder, user). Fill each quadrant with what they think, feel, say, and do. Then identify their pains and gains. Add sticky notes by clicking "+ Add".
What occupies their mind? Worries, aspirations, beliefs?
What emotions do they experience? Fears, hopes, frustrations?
What do they tell others? Quotes, phrases, complaints?
What actions and behaviors do you observe?
Frustrations, obstacles, risks they face
What would make their life better? Desired outcomes?
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