Transparency
We believe in building in the open. This page shares how ImpactMojo works, how we make money, our methodology for tracking impact, and our cumulative platform numbers.
How We Make Money
ImpactMojo operates on a freemium model. Most of our content is free and always will be. We sustain the platform through optional paid tiers that unlock deeper features for serious practitioners and organisations.
Explorer
- All 39 courses (full access)
- 12 educational games
- Handouts & case studies
- Dataverse tools & datasets
- ImpactLex glossary (500+ terms)
- NudgeKit BCT repository
- Community access
- Interactive labs & tools
- Live case challenges
- Certificates & portfolio
Practitioner
- Everything in Explorer
- 10 interactive labs
- Premium tools (ToC Workbench, MEL Lab, etc.)
- Live case challenges
- Certificates & portfolio builder
- VaniScribe AI transcription
- Organisation dashboard
- Team management
Organisation
- Everything in Practitioner
- Organisation dashboard
- Team member management
- Learning path assignments
- Custom challenges (on request)
- Bulk onboarding
- Priority support
Our commitment
Core learning content (courses, games, handouts, reference materials) will always remain free. Paid tiers fund platform development, server costs, and new content creation. We do not sell user data or run third-party advertising.
Methodology & Data Sources
The numbers on this page come from two sources, combined into cumulative totals:
Legacy Data
Historical records from Google Sheets maintained by the ImpactMojo team since launch, tracking form submissions, enrolment records, and usage logs. Content inventory counts come from a manual codebase audit. These cover the period before our current analytics setup.
Current Analytics (GA4)
Google Analytics 4 tracks live platform usage including users, sessions, pageviews, and engagement. The totals shown below include current GA4 data combined with legacy figures. Live GA4 breakdowns are available internally to admins only.
How totals are calculated
Total = Legacy Data + Current GA4 Data. Legacy numbers are approximate (based on Google Forms submissions and manual tracking). GA4 numbers are as of the most recent data pull. We do not display the GA4 sub-totals publicly, but the combined total reflects our best estimate of cumulative reach.
Engagement Metric Definitions
- Users — Unique visitors who loaded a page at least once (GA4
active_users+ legacy form submissions). - Sessions — A period of activity on the site. A session expires after 30 minutes of inactivity (GA4 default).
- Engagement Rate — Percentage of sessions that lasted >10 seconds, had a conversion event, or had 2+ pageviews (GA4
engagement_rate). - Course Engagement (chart) — Cumulative unique users per course, combining legacy enrolment records with GA4 page-level user counts.
- Game / Tool Engagement (charts) — Same methodology applied per game or lab tool.
- Content Count — Manual audit of HTML files in the codebase (courses, games, labs, handouts, etc.).
- Feature Adoption (table) — Whether a feature is live and its cumulative user count where tracked.
Open Source & Documentation
ImpactMojo is fully open source. View the codebase, report issues, and read our full documentation:
Platform Numbers Cumulative Totals
Content Library
| Content Type | Count |
|---|
Course Engagement
Game Engagement
Tools & Labs
Feature Adoption
| Feature | Type | Users | Status |
|---|
Legal & Compliance
Privacy Notice
All data shown on this page is aggregate. No individual user data, session recordings, personal identifiers, or PII are collected, stored, or displayed. User counts represent cumulative totals from anonymised form submissions and manual tracking. We comply with India's Information Technology Act, 2000.