A letter about Membership Hi there,

You've been spending time on ImpactMojo. You've read modules. You've explored Free Studio tools. You've engaged with content that took years of field experience, thousands of hours of research, and real work across South Asia to create.

Everything you've accessed so far is free. And it always will be.

22 flagship courses. 84 foundational courses. 135 games. 35 Free Studio tools. 192 reading companions. All free, forever. No paywall on education. We mean that.

So why are we writing this letter?

Because we've seen a pattern. The people who learn the most on ImpactMojo are the ones who get stuck at the same point.

They finish a course on Development Economics. They understand DiD, RDD, IV estimation. They can explain the theory. But when they sit down to actually run a difference-in-differences analysis on their project data: they're stuck. They need practice datasets. They need code that works. They need someone to check their logic.

They complete MEL. They understand Theory of Change, LogFrames, indicators. But when their programme director asks them to build an actual ToC for a new grant proposal due next week, they need a tool that turns the theory into a finished document.

They learn about qualitative research methods. They understand thematic coding. But when they're sitting with 47 FGD transcripts in Hindi and Bengali and need to produce a thematic analysis for a donor report, they need VaniScribe and the Qual Insights Lab.

This is the gap that the paid plans fill. Not more theory. Not more lectures. Professional tools that turn your learning into real-world output.

These are workflow problems more than learning problems, and they are where the right tool saves hours. That is what Pro Studio is for. It holds 11 tools for research and evaluation, and several of them let you build for free and pay only to export.

Let us be specific about what that looks like.

Scenario: You're writing a PhD proposal You've taken our Research Methods course. You understand the field. Now you need to frame your research question using PICO or SPIDER methodology, map it to appropriate designs, and defend your choices. The Research Question Builder Pro walks you through this step by step, with worked examples from real development research. You export a clean document for your committee.

Scenario: You're leading a baseline evaluation in rural Maharashtra Your field team collected 2,300 household surveys and 47 FGDs in Marathi and Hindi. You need to transcribe, code, and analyse before the midline. VaniScribe transcribes in 10 South Asian languages with speaker diarisation. The Qualitative Insights Lab codes your transcripts with AI-assisted thematic analysis. Your team finishes in days instead of weeks.

Scenario: You're preparing a donor report with tight deadlines The programme team built their ToC on a whiteboard, and the donor wants a logframe with indicators, means of verification and assumptions. The Logframe Builder in Free Studio walks you through it row by row, and building and exporting are both free. The Theory of Change Studio is free too, export included. Where a paid plan helps is the step around them, such as drafting the Terms of Reference in the ToR Builder or exporting a Sampling Design Studio plan.

Scenario: Your team uses Stata but the new hire only knows R You can't afford to rewrite your entire analysis pipeline. The Statistical Code Converter translates between Stata, R, Python, and SPSS, with regression diagnostics, power analysis, and method-specific guidance. One codebase, every tool your team uses.

Practitioner

For researchers and thesis writers

₹399/month · ~$5 USD

Research Question Builder Pro: PICO/SPIDER framing with method suggestions and worked examples
ToR Builder: copy or download the Terms of Reference you build
Export from four Studios: Sampling Design (with facilitator mode), RCT Readiness, Disability-inclusive MEL and Urban Boundaries
All 18 Practice Packs: interactive sprints (ToR, logframes, survey design, evaluation design and more); finish a real artefact in an afternoon
A public portfolio page that displays your completion certificates and your work
The moderated Discord server, with peer support and expert access, alongside the free WhatsApp PLC

Who this is for: Graduate students writing dissertations. Junior researchers designing their first study. M&E professionals building their credentials. Anyone who needs to go from "I understand the theory" to "I can frame and defend my research."

Start with Practitioner

₹399/month: that's ₹13/day. Less than your morning chai.

Subscribe Now Upgrade to Professional anytime. Cancel anytime.

Professional

For evaluation leads and data practitioners

₹999/month · ~$12 USD

Everything in Practitioner, plus:
Advisory Board Pro on ImpactMojo's hosted models (free to try with your own API key)
Qualitative Insights Lab: export your coded project (the lab itself is free to use)
Statistical Code Converter: copy and download the converted code (converting is free)
AI Strategy Canvas: export your finished canvas (building it is free)
VaniScribe Colab notebook: speaker labels, long interviews and batch jobs
Field Notes: copy any of the 105 field observations into your own work
Visualization Cookbook: copy the Python code for the 63 chart recipes
DevEconomics Toolkit, 11 Shiny apps: RCT power calculator, DiD event study, RDD bandwidth selector, synthetic control builder
Priority coaching with Varna and Vandana, and early access to new tools and courses

Who this is for: Evaluation leads managing multi-site studies. Data analysts working with South Asian survey data. Programme managers who need to produce evidence quickly. Anyone whose work involves collecting, analysing, and presenting development data.

Let us be honest about something.

A 2-year Master's in Development Studies costs ₹5-15 lakhs. A single evaluation consultancy charges ₹50,000-2,00,000. A Stata license alone is $595/year.

ImpactMojo Professional gives you the education, the tools, and the practice data for ₹999/month. That's ₹33/day. That's less than an auto ride.

We're not comparing ourselves to universities. We're saying that the practical skills (the ones that actually get you hired, get your proposal funded, get your evaluation done on time) those skills don't need to cost what a degree costs.

We're a bootstrapped platform. Two people. No VC money. No ads. No data selling. No tracking pixels beyond basic analytics.

We built ImpactMojo because development education in South Asia is broken. Rigorous content is locked behind university paywalls. Professional tools cost more than most junior researchers earn in a month. And the people doing the actual work (in districts, in villages, in NGO offices) are expected to learn on the job with no support.

Your subscription also pays for others. You're directly funding free education for thousands of development professionals who can't afford formal programmes. Every rupee goes into building more courses, more tools, and more open content. There are no middlemen and no investors to pay back.

We've kept the courses free deliberately. We'll always keep them free. But building and running professional tools (hosted AI models, the transcription notebook, the Shiny apps) costs money. Your subscription makes it possible.

A paid plan leaves everything that exists today open. It adds tools we could not offer for free because they cost real money to run. If the free platform is all you need, please use it and share it. We built it for you.

Ready to go from learning to doing?

Practitioner: ₹399/month (~$5) · Professional: ₹999/month (~$12)

Paying for a year costs ten months: ₹3,990/year for Practitioner and ₹9,990/year for Professional.

View Plans & Subscribe Cancel anytime. All your progress, notes, and bookmarks stay forever.

Your courses, notes, bookmarks, and progress are yours forever, on the free tier or a paid plan.
Upgrading adds tools. It never takes away what you already have.
If you're not satisfied, cancel in one click. No questions asked.

P.S. If you're a student or early-career professional and ₹399/month is hard to afford: write to us. We have scholarship spots. We'd rather you have the tools than not.

P.P.S. If your organisation needs team licenses, reach out about our Organisation plan (₹1,499/user/month), which includes team dashboards, custom learning paths, bulk certificates, and a dedicated account manager.

How to subscribe

We keep it simple. No payment gateways taking a cut. Direct UPI transfer: 100% of your payment goes to building the platform.

Step 1: Send payment via UPI

impactmojo@ibl

Use your registered email as the payment reference/note.

Step 2: Fill the activation form

After payment, submit your details on the Membership page. We activate your account within 24 hours.

Go to Activation Form

International payments (USD)

Practitioner ~$5/mo · Professional ~$12/mo · Team ~$18/user/mo
Pay via PayPal or Wise. Email us for an invoice.

Not ready to subscribe? You can still help.

Pay what you think is fair. Send any amount via UPI to impactmojo@ibl and we'll send you our curated resource pack: cheatsheets, checklists, reflective questions, and quick-reference guides for development professionals.

Share with your network. A LinkedIn post or WhatsApp forward to your development sector colleagues costs nothing and helps us reach the people who need this most.

With respect for your time and your work,

Varna & Vandana

Founders, ImpactMojo